India's Lust for 'Luxe' : A study of consumer perceptions
India leads the world in wealth creation (Voight, 2007). The country’s economy is constantly growing at a rate of 7-8% each year and High Net Worth Individuals are on a rise. This makes India a lucrative and beneficial market for luxury brand goods. Analysts are predicting that over the next decade,...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2009
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| Online Access: | https://eprints.nottingham.ac.uk/23044/ |