Marketing strategy considerations in the commercialization of new technologies: An overview and framework for strategy development of new ventures
Numerous studies have examined new product success in an attempt to reduce failure rates. However, few studies have been investigated the relationship between marketing strategy development and new product success. The research serves to illustrate the importance of the marketing strategy devel...
| Main Author: | |
|---|---|
| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2009
|
| Online Access: | https://eprints.nottingham.ac.uk/22999/ |