A Study on the Impact of Marketing Capability, Operations Capability, Environmental Capability and Diversification Strategy on the Performance of Hotel Industry in the UK

A Study on the Impact of Marketing Capability, Operations Capability, Environmental Capability and Diversification Strategy on the Performance of Hotel Industry in the UK

Hotel industry has been an increasingly significant service industry across the whole world. The performance measurement method is crucial for hotels’ operations. This study examines the impacts of marketing capability, operations capability, environmental capability and diversification strategy on...

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Bibliographic Details
Main Author: ZHANG, YUBO
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2009
Online Access:https://eprints.nottingham.ac.uk/22987/

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