A Study on the Impact of Marketing Capability, Operations Capability, Environmental Capability and Diversification Strategy on the Performance of Hotel Industry in the UK
Hotel industry has been an increasingly significant service industry across the whole world. The performance measurement method is crucial for hotels’ operations. This study examines the impacts of marketing capability, operations capability, environmental capability and diversification strategy on...
| Main Author: | |
|---|---|
| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2009
|
| Online Access: | https://eprints.nottingham.ac.uk/22987/ |