Value Proposition: A Common Ground between Company and Customer
This is a paper that examines the contribution of the value proposition and the interplay between value creation process and value proposition strategy, between competencies and value proposition in competitive market situation. A literature review was carried out to understand the relevant rese...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2009
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| Online Access: | https://eprints.nottingham.ac.uk/22972/ |