Strategic positioning and creating competitive advantage in a challenging industry: The case study of Singapore airlines

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Strategic positioning and creating competitive advantage in a challenging industry: The case study of Singapore airlines

The competitive landscape of global airline industry has changed dramatically as the result of airline deregulation and globalization impacts. Arguably, the most viable change for traditional airlines is the increased price pressures due to fierce competition from low cost carriers (LCCs). The ‘no f...

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Bibliographic Details
Main Author:	Ta, Minh Thu
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2009
Online Access:	https://eprints.nottingham.ac.uk/22965/

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