Strategic positioning and creating competitive advantage in a challenging industry: The case study of Singapore airlines
The competitive landscape of global airline industry has changed dramatically as the result of airline deregulation and globalization impacts. Arguably, the most viable change for traditional airlines is the increased price pressures due to fierce competition from low cost carriers (LCCs). The ‘no f...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2009
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| Online Access: | https://eprints.nottingham.ac.uk/22965/ |