Vertical Integration and its Impact on Market Orientation

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Vertical Integration and its Impact on Market Orientation

This research intends to understand the impact of vertical integrations on market orientation and will be illustrated by a case study: the acquisition of a food factory by a major player in the food industry. Research on vertical integration has mainly been focused on its measures and transaction co...

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Bibliographic Details
Main Author:	Laboure, Alice
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2009
Subjects:	Vertical integration Market Orientation Case Study
Online Access:	https://eprints.nottingham.ac.uk/22960/

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