Vertical Integration and its Impact on Market Orientation
This research intends to understand the impact of vertical integrations on market orientation and will be illustrated by a case study: the acquisition of a food factory by a major player in the food industry. Research on vertical integration has mainly been focused on its measures and transaction co...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2009
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| Online Access: | https://eprints.nottingham.ac.uk/22960/ |