The extent of customer confusion within the mobile phones market due to a proliferation of mobile phone devices and services brought on by consumer empowerment

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The extent of customer confusion within the mobile phones market due to a proliferation of mobile phone devices and services brought on by consumer empowerment

As mobile phones become more involved in the day-to-day lives of individuals in British society, has indeed brought about a high level of fragmentation and competition along with consumer empowerment, thus leading to a high proliferation of mobile phone devices and services made available. As a resu...

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Bibliographic Details
Main Author:	Pang, Hon-Wai / HWP
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2009
Online Access:	https://eprints.nottingham.ac.uk/22919/

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