The extent of customer confusion within the mobile phones market due to a proliferation of mobile phone devices and services brought on by consumer empowerment
As mobile phones become more involved in the day-to-day lives of individuals in British society, has indeed brought about a high level of fragmentation and competition along with consumer empowerment, thus leading to a high proliferation of mobile phone devices and services made available. As a resu...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2009
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| Online Access: | https://eprints.nottingham.ac.uk/22919/ |