The Application of Service Quality Model and Importance-Performance Analysis to Thailand’s Hotel Industry

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The Application of Service Quality Model and Importance-Performance Analysis to Thailand’s Hotel Industry

A competition in Thailand’s hotel industry these days has become fiercer. In order to be able to outlast in this stiff and never-ending battle, understanding customers’ needs is indispensable. This research assessed the expectations and perceptions in five dimensions of service quality in Thai bouti...

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Bibliographic Details
Main Author:	Chiraphichet, Rapeephan
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2009
Online Access:	https://eprints.nottingham.ac.uk/22909/

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