The Application of Service Quality Model and Importance-Performance Analysis to Thailand’s Hotel Industry
A competition in Thailand’s hotel industry these days has become fiercer. In order to be able to outlast in this stiff and never-ending battle, understanding customers’ needs is indispensable. This research assessed the expectations and perceptions in five dimensions of service quality in Thai bouti...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2009
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| Online Access: | https://eprints.nottingham.ac.uk/22909/ |