Competing in a commodity market

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Competing in a commodity market

This dissertation is related to a group project undertaken for Pfizer (2009)- An investigation into service provision for Pfizer. This report looks into several cases as to how other companies have competed with commodity products, and then suggests strategies for Pfizer.

Bibliographic Details
Main Author:	Thaper, Surinder
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2009
Online Access:	https://eprints.nottingham.ac.uk/22905/

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