Competing in a commodity market
This dissertation is related to a group project undertaken for Pfizer (2009)- An investigation into service provision for Pfizer. This report looks into several cases as to how other companies have competed with commodity products, and then suggests strategies for Pfizer.
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2009
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| Online Access: | https://eprints.nottingham.ac.uk/22905/ |