The Marketing Strategy of International Cosmetic Company In Thailand: A Case Study of Kanebo Cosmetics

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The Marketing Strategy of International Cosmetic Company In Thailand: A Case Study of Kanebo Cosmetics

In the era of globalization where there are many opportunities for firms to improve current business practices, the internalization of international firms is a normal practice. The companies in cosmetic industry are seeking ways to improve its performance and its reputation worldwide. The purpose of...

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Bibliographic Details
Main Author:	Dulgaiphan, Miss Thaphatkorn
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2009
Online Access:	https://eprints.nottingham.ac.uk/22886/

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