The Marketing Strategy of International Cosmetic Company In Thailand: A Case Study of Kanebo Cosmetics
In the era of globalization where there are many opportunities for firms to improve current business practices, the internalization of international firms is a normal practice. The companies in cosmetic industry are seeking ways to improve its performance and its reputation worldwide. The purpose of...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2009
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| Online Access: | https://eprints.nottingham.ac.uk/22886/ |