Measuring the Relationship between Perceived Quality and Satisfaction in Restaurants: A Case Study in a Chinese Buffet Restaurant

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Measuring the Relationship between Perceived Quality and Satisfaction in Restaurants: A Case Study in a Chinese Buffet Restaurant

This study examines which factors of the Chinese buffet restaurant (hereinafter CBR) influence customer satisfaction, using multiple-regression analysis approach and Structural Equation Modeling (SEM). The multiple-regression analysis indicates that food is the most significant influential factor on...

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Bibliographic Details
Main Author:	YUN, DI
Format:	Dissertation (University of Nottingham only)
Language:	English English
Published:	2009
Online Access:	https://eprints.nottingham.ac.uk/22866/

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