Measuring the Relationship between Perceived Quality and Satisfaction in Restaurants: A Case Study in a Chinese Buffet Restaurant
This study examines which factors of the Chinese buffet restaurant (hereinafter CBR) influence customer satisfaction, using multiple-regression analysis approach and Structural Equation Modeling (SEM). The multiple-regression analysis indicates that food is the most significant influential factor on...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English English |
| Published: |
2009
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| Online Access: | https://eprints.nottingham.ac.uk/22866/ |