The significance of food blogs in influencing consumers' dining habits in the consumer-centric era
This study explores the importance of food blogs in influencing consumers’ dining habits in the revolutionary Web age, wherein an unprecedented amount of user-generated content is empowering ordinary consumers to become more knowledgeable about like-minded consumers’ consumption experiences. The aut...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2009
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| Online Access: | https://eprints.nottingham.ac.uk/22845/ |