Study the Consumer Information Search Behavior for Credence Goods: A Case Study of Dietary Supplements

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Study the Consumer Information Search Behavior for Credence Goods: A Case Study of Dietary Supplements

Consumer information search is not only an important section of consumer decision making, but also is valuable for marketers to better understand consumer behavior. This study attempts to investigate consumer information search behavior for credence goods, especially of dietary supplements. It descr...

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Bibliographic Details
Main Author:	Zhang, Yiyi
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2009
Online Access:	https://eprints.nottingham.ac.uk/22822/

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