Study the Consumer Information Search Behavior for Credence Goods: A Case Study of Dietary Supplements
Consumer information search is not only an important section of consumer decision making, but also is valuable for marketers to better understand consumer behavior. This study attempts to investigate consumer information search behavior for credence goods, especially of dietary supplements. It descr...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2009
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| Online Access: | https://eprints.nottingham.ac.uk/22822/ |