Tour Operator Marketing Planning and Tourism Competitiveness in KwaZulu-Natal

Competitive tourism destinations are those which constantly identify the core challenges affecting their performance and put measures into place to deal with these issues. In addition, they also identify opportunities innovatively to secure a distinctive or favourable position in the tourism marketp...

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Bibliographic Details
Main Author: Seymour, James CT
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2009
Online Access:https://eprints.nottingham.ac.uk/22714/