An Analysis of Forming the Corporate Identity of a Merger Organisation in Nokia Siemens Networks

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An Analysis of Forming the Corporate Identity of a Merger Organisation in Nokia Siemens Networks

The aim of this dissertation is to study how Nokia Siemens Networks, a newly merged organisation, developed and communicated its corporate identity. This research starts with a detailed literature review that highlights the issues regarding corporate identity crucial for well-being of employees and...

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Bibliographic Details
Main Author:	Cham, Jeanie
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2009
Online Access:	https://eprints.nottingham.ac.uk/22700/

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