An Analysis of Forming the Corporate Identity of a Merger Organisation in Nokia Siemens Networks
The aim of this dissertation is to study how Nokia Siemens Networks, a newly merged organisation, developed and communicated its corporate identity. This research starts with a detailed literature review that highlights the issues regarding corporate identity crucial for well-being of employees and...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2009
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| Online Access: | https://eprints.nottingham.ac.uk/22700/ |