An Analysis of Forming the Corporate Identity of a Merger Organisation in Nokia Siemens Networks
The aim of this dissertation is to study how Nokia Siemens Networks, a newly merged organisation, developed and communicated its corporate identity. This research starts with a detailed literature review that highlights the issues regarding corporate identity crucial for well-being of employees and...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2009
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| Online Access: | https://eprints.nottingham.ac.uk/22700/ |
| Summary: | The aim of this dissertation is to study how Nokia Siemens Networks, a newly merged organisation, developed and communicated its corporate identity. This research starts with a detailed literature review that highlights the issues regarding corporate identity crucial for well-being of employees and achieving organisational success.
Information from Nokia Siemens Networks has been collected through data collection methods such as interviews, surveys, and internal documents which are analysed and its findings are presented. The subsequent chapters would address how Nokia Siemens Networks form and communicate its corporate identity strategy to meet its strategic objectives.
Based on the findings of the data collection, the main conclusion from this study is that a well managed corporate identity program generates a competitive advantage by building positive relations towards internal employees. |
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