'Is a Market Orientation necessary for a Small Firm with Limited Competion?

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'Is a Market Orientation necessary for a Small Firm with Limited Competion?

The purpose of this study is to attempt to identify the importance of market orientation to a firm with limited competition. It has been suggested within some aspects of the literature that the necessary strength of a firm’s market orientation, as well as that of its various components, alters with...

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Bibliographic Details
Main Author:	Jephson, Adam
Format:	Dissertation (University of Nottingham only)
Language:	English English English
Published:	2009
Online Access:	https://eprints.nottingham.ac.uk/22656/

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