'Is a Market Orientation necessary for a Small Firm with Limited Competion?
The purpose of this study is to attempt to identify the importance of market orientation to a firm with limited competition. It has been suggested within some aspects of the literature that the necessary strength of a firm’s market orientation, as well as that of its various components, alters with...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English English English |
| Published: |
2009
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| Online Access: | https://eprints.nottingham.ac.uk/22656/ |