Challenges of Self-Created Goodwill From Resource-Based View Theory in China
Recognized as a unique economic resource of a corporation, goodwill has considerable influence on both earnings and future development. However, certain issues, e.g. how to define the nature of goodwill, and how to measure goodwill are still pending. Nowadays, goodwill is increasing its proportion i...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2009
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| Online Access: | https://eprints.nottingham.ac.uk/22620/ |