Examining consumer behaviour toward genetically modified (GM) food in Britain

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Examining consumer behaviour toward genetically modified (GM) food in Britain

This study examined behaviour towards genetically modified (GM) food in a British community-based sample. We used an equivalent gain task in which participants actually received the options they chose to encourage truthful responding. In conjunction with this, theory of planned behaviour (TPB) compo...

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Bibliographic Details
Main Authors:	Spence, Alexa, Townsend, Ellen
Format:	Article
Published:	Blackwell-Synergy 2006
Subjects:	Behavior; contingent valuation task; GM foods; intentions; theory of planned behavior; behaviour
Online Access:	https://eprints.nottingham.ac.uk/2247/

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