Examining consumer behaviour toward genetically modified (GM) food in Britain
This study examined behaviour towards genetically modified (GM) food in a British community-based sample. We used an equivalent gain task in which participants actually received the options they chose to encourage truthful responding. In conjunction with this, theory of planned behaviour (TPB) compo...
| Main Authors: | , |
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| Format: | Article |
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Blackwell-Synergy
2006
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| Online Access: | https://eprints.nottingham.ac.uk/2247/ |