Ethical Consumerism and Techniques of Neutralisation in the Hybrid Electric Car Market: An Application of the Theory of Planned Behaviour

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Ethical Consumerism and Techniques of Neutralisation in the Hybrid Electric Car Market: An Application of the Theory of Planned Behaviour

While there is a wealth of literature investigating ethical consumerism for many consumer products (fair trade, organic), but extant literature neglects applications of the Theory of Planned Behaviour in the Hybrid Electric Vehicle (HEV) market. The dire market penetration of HEV's in the UK is...

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Bibliographic Details
Main Author:	Biddle, Tom
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2008
Subjects:	Theory of Planned Behaviour Techniques of Neutralisation Ethical Consumerism
Online Access:	https://eprints.nottingham.ac.uk/22445/

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