Ethical Consumerism and Techniques of Neutralisation in the Hybrid Electric Car Market: An Application of the Theory of Planned Behaviour
While there is a wealth of literature investigating ethical consumerism for many consumer products (fair trade, organic), but extant literature neglects applications of the Theory of Planned Behaviour in the Hybrid Electric Vehicle (HEV) market. The dire market penetration of HEV's in the UK is...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2008
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| Online Access: | https://eprints.nottingham.ac.uk/22445/ |