Ethical Consumerism and Techniques of Neutralisation in the Hybrid Electric Car Market: An Application of the Theory of Planned Behaviour
While there is a wealth of literature investigating ethical consumerism for many consumer products (fair trade, organic), but extant literature neglects applications of the Theory of Planned Behaviour in the Hybrid Electric Vehicle (HEV) market. The dire market penetration of HEV's in the UK is...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2008
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| Online Access: | https://eprints.nottingham.ac.uk/22445/ |
| _version_ | 1848792408744001536 |
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| author | Biddle, Tom |
| author_facet | Biddle, Tom |
| author_sort | Biddle, Tom |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | While there is a wealth of literature investigating ethical consumerism for many consumer products (fair trade, organic), but extant literature neglects applications of the Theory of Planned Behaviour in the Hybrid Electric Vehicle (HEV) market. The dire market penetration of HEV's in the UK is currently 0.1%, with a Government target of 10% by 2012. The Theory of Planned Behaviour is applied to a young (16-25 years of age) sample (n = 180), into which preliminary exploration of techniques of Neutralisation is included. Regressional analysis finds subjective norms, self-identity and ethical obligation to be the most influential factors in HEV purchasing, while appealing to higher loyalties is the most applied technique of neutralisation. More research is needed to find a methodological way to incorporate neutralisation techniques into the Theory of Planned Behaviour. Implications and future research suggestions are discussed. |
| first_indexed | 2025-11-14T18:43:56Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-22445 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T18:43:56Z |
| publishDate | 2008 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-224452018-01-01T15:43:27Z https://eprints.nottingham.ac.uk/22445/ Ethical Consumerism and Techniques of Neutralisation in the Hybrid Electric Car Market: An Application of the Theory of Planned Behaviour Biddle, Tom While there is a wealth of literature investigating ethical consumerism for many consumer products (fair trade, organic), but extant literature neglects applications of the Theory of Planned Behaviour in the Hybrid Electric Vehicle (HEV) market. The dire market penetration of HEV's in the UK is currently 0.1%, with a Government target of 10% by 2012. The Theory of Planned Behaviour is applied to a young (16-25 years of age) sample (n = 180), into which preliminary exploration of techniques of Neutralisation is included. Regressional analysis finds subjective norms, self-identity and ethical obligation to be the most influential factors in HEV purchasing, while appealing to higher loyalties is the most applied technique of neutralisation. More research is needed to find a methodological way to incorporate neutralisation techniques into the Theory of Planned Behaviour. Implications and future research suggestions are discussed. 2008 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/22445/1/08MScInternationalBusinesslixtb5.pdf Biddle, Tom (2008) Ethical Consumerism and Techniques of Neutralisation in the Hybrid Electric Car Market: An Application of the Theory of Planned Behaviour. [Dissertation (University of Nottingham only)] (Unpublished) Theory of Planned Behaviour Techniques of Neutralisation Ethical Consumerism |
| spellingShingle | Theory of Planned Behaviour Techniques of Neutralisation Ethical Consumerism Biddle, Tom Ethical Consumerism and Techniques of Neutralisation in the Hybrid Electric Car Market: An Application of the Theory of Planned Behaviour |
| title | Ethical Consumerism and Techniques of Neutralisation in the Hybrid Electric Car Market: An Application of the Theory of Planned Behaviour |
| title_full | Ethical Consumerism and Techniques of Neutralisation in the Hybrid Electric Car Market: An Application of the Theory of Planned Behaviour |
| title_fullStr | Ethical Consumerism and Techniques of Neutralisation in the Hybrid Electric Car Market: An Application of the Theory of Planned Behaviour |
| title_full_unstemmed | Ethical Consumerism and Techniques of Neutralisation in the Hybrid Electric Car Market: An Application of the Theory of Planned Behaviour |
| title_short | Ethical Consumerism and Techniques of Neutralisation in the Hybrid Electric Car Market: An Application of the Theory of Planned Behaviour |
| title_sort | ethical consumerism and techniques of neutralisation in the hybrid electric car market: an application of the theory of planned behaviour |
| topic | Theory of Planned Behaviour Techniques of Neutralisation Ethical Consumerism |
| url | https://eprints.nottingham.ac.uk/22445/ |