Spontaneous evaluations: similarities and differences between the affect heuristic and implicit attitudes

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Spontaneous evaluations: similarities and differences between the affect heuristic and implicit attitudes

The affect heuristic and implicit attitudes are two separate concepts that have arisen within different literatures but that have a number of similarities. This paper compares these two constructs with the aim of clarifying exactly what they are and how these relate to one another. By comparing and...

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Bibliographic Details
Main Authors:	Spence, Alexa, Townsend, Ellen
Format:	Article
Published:	2008
Online Access:	https://eprints.nottingham.ac.uk/2244/

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