Spontaneous evaluations: similarities and differences between the affect heuristic and implicit attitudes
The affect heuristic and implicit attitudes are two separate concepts that have arisen within different literatures but that have a number of similarities. This paper compares these two constructs with the aim of clarifying exactly what they are and how these relate to one another. By comparing and...
| Main Authors: | , |
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| Format: | Article |
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2008
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| Online Access: | https://eprints.nottingham.ac.uk/2244/ |