Targeting Gay Men in the Luxury Industry:
An Exploratory Study

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Targeting Gay Men in the Luxury Industry: An Exploratory Study

Despite the increasing interest of luxury marketers in the gay population, very little is known about the characteristics or values defended by this community. Further, the nature of the relationship between gay men and luxury goods has never been investigated. Based on the fact that the successful...

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Bibliographic Details
Main Author:	vallee, cindy
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2008
Subjects:	luxury marketing. gay consumers
Online Access:	https://eprints.nottingham.ac.uk/22418/

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