Targeting Gay Men in the Luxury Industry: An Exploratory Study
Despite the increasing interest of luxury marketers in the gay population, very little is known about the characteristics or values defended by this community. Further, the nature of the relationship between gay men and luxury goods has never been investigated. Based on the fact that the successful...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2008
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| Online Access: | https://eprints.nottingham.ac.uk/22418/ |