QR Code

The Effects of TV Advertising on Brand Switching with respect to Skin care products among the Indian youth.

Abstract Beauty and elegance is what everyone desires. People have different perceptions regarding what is beautiful and what is not. In recent years, the market has been bombarded with all sorts of different products which help people look good. Skin conscious consumers mostly tend to be very loya...

Full description

Bibliographic Details
Main Author:	Budhia, Aditi
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2008
Subjects:	Advertising Brand Switching Indian youth Skin care
Online Access:	https://eprints.nottingham.ac.uk/22394/

Similar Items

Examine the Factors Influencing Brand-switching: the Effects of Advertising and Promotion
by: Luo, Xueling
Published: (2006)

The Examination of Brand Switching Behaviour in Cosmetic Industry
by: Cheng, I-Jiun
Published: (2007)

The construction of cultural identity : Malaysian Indian youth reading the Indian Tamil Television Serial, Chitthia / N. V. Prasad and Shanthi Balraj
by: Prasad, N. V., et al.
Published: (2006)

A study on the effect of advertising on current purchasing: Brand switching and repeat purchasing / Aribah Badzis
by: Badzis, Aribah
Published: (2004)

Consumption of Tamil Cinema in Malaysia : an analysis of Malaysian Tamil youth audiences / Thomas Jayaprakash Yesudhasan, N.V.Prasad and Shanthi Balraj
by: Yesudhasan, Thomas Jayaprakash, et al.
Published: (2007)

CONSUMER MOTIVATIONS OF INDIAN YOUTH TO PURCHASE LUXURY BRANDS
by: KAPOOR, RIYA
Published: (2017)

Religiosity as moderating variable between the relationship of attitude towards brand endorser of hijab advertisement on tv and purchase intention
by: Moses, Ibrahim Oyewole
Published: (2021)

Exploring the effectiveness of advertising towards brand recall / Noorsyazwani Azri Zulkifli and Anisah Mohamad Razali
by: Azri Zulkifli, Noorsyazwani, et al.
Published: (2013)

The effectiveness of a twice-daily skin-moisturising regimen for reducing the incidence of skin tears
by: Carville, Keryln, et al.
Published: (2014)

Brand recall as indication of television advertising effectiveness
by: Mohd Miharbi, Maldia Syela
Published: (2001)

The Representation of Different Genders in Product Advertising: Comparison of TV Advertisements in Thailand and the United Kingdom
by: Tadpikultong, Supavee
Published: (2008)

Effectiveness of Islamic symbols in TV advertisements in reaching organizational clients
by: Ali, Azhani
Published: (2015)

Religion as brand image in local beauty brand advertising / Mohd Fauzi Harun…[et.al]
by: Harun, Mohd Fauzi, et al.
Published: (2019)

Revisiting the effect of mobile advertising content on buying intention / Nor Hazlina Hashim, Normalini Md Kassim and Roshni Ann George
by: Hashim, Nor Hazlina, et al.
Published: (2017)

Consumers' attitudes toward TV advertising in Malaysia : a descriptive study
by: Yee, Han How
Published: (1999)

Exposure of children and adolescents to alcohol advertising on Australian metropolitan free-to-air television
by: Fielder, Lynda, et al.
Published: (2009)

Integrated marketing communication of Palm Resort in creating the public awareness / Yazariah Yazid
by: Yazid, Yazariah
Published: (2001)

Skin penetration enhancement techniques
by: Krishnan, Gayathri
Published: (2011)

Am Impact of TV Advertising on Brand Switching of Facial Skin Care Products toward Thai Women
by: Chaisavetkanon, Patchara
Published: (2009)

Impact of FDI on the Indian Retailing Industry
by: Khattar, Sugandha
Published: (2007)

Predictors of channel switching during live prime time television advertising
by: Dix, Stephen Richard
Published: (2006)

Association Between Ultraviolet Radiation, Skin Sun Sensitivity and Risk of Pancreatic Cancer
by: Tran, B., et al.
Published: (2013)

Relationship between features of spokes-character and brand trust of consumers
by: Bidin, Hernani
Published: (2018)

Editorial. Special Issue: Africa and the Indian Ocean Region
by: Doyle, Timothy
Published: (2013)

Guilt appeals in advertising: investigating the roles of inferences of manipulative intent and attitudes towards advertising
by: Lwin, Michael, et al.
Published: (2008)

Intention as a mediator in the interrelations of factors in health information-seeking behaviour on healthcare websites among youth
by: Clement George, Andrew Jason
Published: (2020)

Factors influencing online purchase intention among youth / Mohamad Rafiq Mohd Ridza
by: Mohd Ridza, Mohamad Rafiq
Published: (2019)

Relationship between attitude and behavioural intention towards incantation (mantra) in traditional healing among Indian community in Taman Seri Serdang, Selangor
by: Subramaniam, Vickneswarry
Published: (2013)

Western Australia: Peripheral State and Indian Ocean Orientation
by: Rumley, Dennis
Published: (2013)

The effectiveness of the contents of print advertisements in inducing recall
by: Tan, Su Wei
Published: (2001)

From addict to youth envoy
Published: (2008)

Help for youths to venture into business
Published: (2008)

CHANGES IN CONSUMER PERCEPTIONS TOWARDS GLOBAL BRANDS POST GLOBALIZATION IN INDIAN TELEVISION INDUSTRY
by: Jhaveri, Sagar
Published: (2007)

Switching time and parameter optimization in nonlinear switched systems with multiple time-delays
by: Liu, C., et al.
Published: (2014)

Digital segmentation of skin diseases / Hadzli Hashim and Razali Abdul Hadi
by: Hashim, Hadzli, et al.
Published: (2004)

A Study of Real Estate Sector in the Indian Economy for Investment Opportunities
by: Arora, Bhavleen
Published: (2008)

Understanding the lived experience of Malaysian Indian prison detainees of their gang life
by: Suppiah, Veera Sundari
Published: (2021)

Indian Software Industry: The Challenges and Opportunities
by: Mane, Santosh
Published: (2008)

FDI In the Indian Economy: Determinants and Impact
by: Agarwal, Payal
Published: (2006)

Connecting the dots between brand experience and brand loyalty: The mediating role of brand personality and brand relationships
by: Ramaseshan, Balasubramani, et al.
Published: (2014)