The Effects of TV Advertising on Brand Switching with respect to Skin care products among the Indian youth.
Abstract Beauty and elegance is what everyone desires. People have different perceptions regarding what is beautiful and what is not. In recent years, the market has been bombarded with all sorts of different products which help people look good. Skin conscious consumers mostly tend to be very loya...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2008
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| Online Access: | https://eprints.nottingham.ac.uk/22394/ |