Effective change management and engagement strategies for
Nottingham Forest to make it a successful Multi-Channel retailer

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Effective change management and engagement strategies for Nottingham Forest to make it a successful Multi-Channel retailer

As football fans and also business students with particular interest in retail strategy, the opportunity to work with Nottingham Forest in that capacity was appropriate. Nottingham Forest Football Club is concerned with the level of sales and revenue it makes from merchandise sales, across all retai...

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Bibliographic Details
Main Author:	Dube, Nipun
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2008
Online Access:	https://eprints.nottingham.ac.uk/22372/

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