Effective change management and engagement strategies for Nottingham Forest to make it a successful Multi-Channel retailer
As football fans and also business students with particular interest in retail strategy, the opportunity to work with Nottingham Forest in that capacity was appropriate. Nottingham Forest Football Club is concerned with the level of sales and revenue it makes from merchandise sales, across all retai...
| Main Author: | |
|---|---|
| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2008
|
| Online Access: | https://eprints.nottingham.ac.uk/22372/ |