Personalisation: Developing or Destroying Customer Relations?

QR Code

Personalisation: Developing or Destroying Customer Relations?

It is an universally accepted fact that the improvements in technology, and therefore communication, has allowed international business to thrive. This is especially true with regards to the Internet which offers lower overheads than a physical store as well as making products accessible throughout...

Full description

Bibliographic Details
Main Author:	Fernandez, Sarah Kathryn
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2008
Subjects:	Personalisation Marketing Customer Relationship Management Online Advertising
Online Access:	https://eprints.nottingham.ac.uk/22318/

Similar Items

Academic mentoring and how it can support personalised learning
by: Smith, Lorraine D.
Published: (2014)

Exploring psychological mechanisms of personalised advertising affecting online impulse buying in the social commerce context
by: Li, Kangying
Published: (2022)

Brand-Customer Relationships: Web 2.0 and Online Brand Communities
by: Guitton, Olivier
Published: (2007)

Customer Relationship Management: A Case Study of the Ritz-Carlton Hotel
by: Bajaj, Raghbir Singh
Published: (2006)

The Roles of CRM in the Telecommunication Industries in Singapore
by: CHONG, Yeng Keat
Published: (2007)

Mobile psychiatry: Personalised Ambient Monitoring for the mentally ill
by: Prociów, Paweł
Published: (2011)

Acquired brain injury, social work and the challenges of personalisation
by: Holloway, Mark, et al.
Published: (2015)

The significant of a wayfinding plan for Jong’s crocodile farm and zoo as a factor to add customer satisfaction / Alex Anderian Geling
by: Geling, Alex Anderian
Published: (2013)

CUSTOMER LOYALTY IN THE SMALL MEDIUM SIZED RETAIL JEWELLERY FIRMS WHAT EXTENT DOES LOYALTY SCHEMES HAVE AN IMPACT ON REPEAT PATRONAGE? WHAT OTHER FACTORS CAUSE REPEAT PATRONAGE?: A DYADIC EXPLORATION
by: DALAL, AVANI
Published: (2006)

A Study of Relationship Marketing in Chinese Retail market
by: Xue, Qiusha
Published: (2007)

Strategic Considerations for Customer Relationship Management in the Telecommunications Industry
by: Brown, Benjamin Philip Edward
Published: (2007)

Relationship Quality Between Customer and Provider in the Service Sector
by: Alwie, Aryaty
Published: (2008)

A survey of a personalised location-based service architecture for property hunting
by: Chen, Z., et al.
Published: (2014)

A framework for curating personalised leisure walking experiences
by: Williams, James F. L.
Published: (2025)

The relationship between social customer relationship management (CRM) and customer engagement: an exploratory study
by: Zainal, Nur Thara Atikah
Published: (2020)

The impact of customer relationship management strategies on customer satisfaction under e-commerce platforms
by: Ding, Duo
Published: (2024)

Investigation of the role of mobile personalisation at large sports events
by: Sun, Xu, et al.
Published: (2017)

The role of Social Media in SMEs’ Customer Engagement in China
by: Chen, Xiunan
Published: (2017)

The relative effectiveness of web advertisement (tested in the Malaysian context)
by: Liw, Ivy Cheh Chean
Published: (2000)

A simultaneous assessment of the hierarchical models of market orientation and external environmental factors (EEFs) on the relationship between innovation orientation and concept development in chain restaurants / Mazalan Mifli
by: Mifli, Mazalan
Published: (2014)

Exploring personalised autonomous vehicles to influence user trust
by: Sun, Xu, et al.
Published: (2020)

The Roles of CRM in the Telecommunication Industries in Singapore
by: CHONG, Yeng Keat
Published: (2007)

THE ADOPTION OF CUSTOMER RELATIONSHIP MANAGEMENT IN THE SINGAPORE PHARMACEUTICAL INDUSTRY:FROM THE PERSPECTIVE OF RELATIONAL INFORMATION PROCESSES
by: Lam, Joyce
Published: (2007)

The impact of integrated TQM and interactivity on customer retention process
by: Faed, Alireza
Published: (2011)

An advertising approach to promote energy drink case study: Gorilla Energy drink / Muhammad Reedha Mat Lizah
by: Mat Lizah, Muhammad Reedha
Published: (2019)

Insight into the minds of tweens: unlocking the mystery of cool brands / Masdiana Sulaiman
by: Sulaiman, Masdiana
Published: (2013)

A study on the effectiveness of the promotional activities done by SBBU SDN BHD / Shahrizal Soteri @ Sotri
by: Soteri @ Sotri, Shahrizal
Published: (2004)

Marketing management vs. internal management problems (Customer service) in 4life Research Sdn Bhd / Nor Asman Che Mansor
by: Che Mansor, Nor Asman
Published: (2009)

The Critical Success Factors for Implementation of CRM and Knowledge Management in a Work Setting
by: Faed, Alireza, et al.
Published: (2010)

Advertising Avoidance on the Internet: An Empirical Study about the Antecedents of Ad Blocking
by: Katterfeld, Eva-Maria
Published: (2016)

Influence of endorser credibility on attitude and purchase intention among social networking sites (SNSs) users
by: Samat, Muhammad Faizal
Published: (2015)

Social Media Engagement: the Role of Social Media Content and Customer Motivations for Using Non-profit Organisations' Social Media Sites
by: Chiu, Szu-Wei
Published: (2016)

An exploration of the beauty ideals and advertising values represented by cosmetic brands: A case study analysis of Seventeen.
by: Zhang, Yu-Han
Published: (2017)

Influence of employee capability and relational process on service quality and customer outcomes in customer relationship management
by: Ramli, Suriana
Published: (2017)

The Role of Integrated Customer Relationship Management and Social Capital on Customer Relationship Management Success
by: Alamgir, Mohammed, et al.
Published: (2013)

Customer perception towards service quality provided by Tabung Haji Seremban / Zuhairah Hasan and Ridhawati Hj. Zakaria
by: Hasan, Zuhairah, et al.
Published: (2009)

Customers perception towards marketing programs of POSLAJU: Klang Valley area / Nor Marini Mohtar
by: Mohtar, Nor Marini
Published: (2007)

Customer expectation towards fresh milk and juice home delivery service / Nurul Nadia Abd Malek
by: Abd Malek, Nurul Nadia
Published: (2010)

The effectiveness of promotional activities towards creating customer awareness at Melaka International Trade Centre (MITC) / Suhailey Hussin
by: Hussin, Suhailey
Published: (2007)

‘TUNE IN/JOIN US': Mobilising Liveness as a Promotional Strategy in Film Trailer Exhibition
by: Stenson, Robert
Published: (2021)