Personalisation: Developing or Destroying Customer Relations?
It is an universally accepted fact that the improvements in technology, and therefore communication, has allowed international business to thrive. This is especially true with regards to the Internet which offers lower overheads than a physical store as well as making products accessible throughout...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2008
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| Online Access: | https://eprints.nottingham.ac.uk/22318/ |