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The Globalisation of Football: Fans as Consumers, Brand Loyalty and Identity

ABSTRACT Since its humble beginnings as a rural British folk game, football has developed into a sport that is almost unrecognisable from its original form (Burdsey and Chappell 2003; Nauright 2004). Football was once a source of local and/or national identity (Giulianotti and Robertson 2004; McGui...

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Bibliographic Details
Main Author:	Bennett, Philip
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2008
Online Access:	https://eprints.nottingham.ac.uk/22305/

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