The Globalisation of Football: Fans as Consumers, Brand Loyalty and Identity
ABSTRACT Since its humble beginnings as a rural British folk game, football has developed into a sport that is almost unrecognisable from its original form (Burdsey and Chappell 2003; Nauright 2004). Football was once a source of local and/or national identity (Giulianotti and Robertson 2004; McGui...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2008
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| Online Access: | https://eprints.nottingham.ac.uk/22305/ |