Linking Information System Design and Competitive Advantage of a Firm: Google Inc. and Yahoo Inc. Case Studies

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Linking Information System Design and Competitive Advantage of a Firm: Google Inc. and Yahoo Inc. Case Studies

The research aims to indicate and analyse the link between IS design and competitive advantage in a firm expressed in financial performance. The main premise is that the Internet made clearly observable the role of IS design as a final product, as opposed to the traditionally attributed to it suppor...

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Bibliographic Details
Main Author:	Korolkova, Ekaterina
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2008
Subjects:	Key words: competitive advantage dynamic capabilities IS design search engine Google Yahoo
Online Access:	https://eprints.nottingham.ac.uk/22237/

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