Linking Information System Design and Competitive Advantage of a Firm: Google Inc. and Yahoo Inc. Case Studies
The research aims to indicate and analyse the link between IS design and competitive advantage in a firm expressed in financial performance. The main premise is that the Internet made clearly observable the role of IS design as a final product, as opposed to the traditionally attributed to it suppor...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2008
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| Online Access: | https://eprints.nottingham.ac.uk/22237/ |