The Impact of Word of Mouth on Motion Picture Industry

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The Impact of Word of Mouth on Motion Picture Industry

Purpose--Considering the lack of investigation on this topic, the aim of this research is to offer the insight of the impact of word of mouth on the motion picture industry. It seeks to analyze the nature of WOM in the motion picture industry and the relationship between the WOM and the box office s...

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Bibliographic Details
Main Author:	Hao, Jie
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2008
Online Access:	https://eprints.nottingham.ac.uk/22231/

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