The Impact of Word of Mouth on Motion Picture Industry
Purpose--Considering the lack of investigation on this topic, the aim of this research is to offer the insight of the impact of word of mouth on the motion picture industry. It seeks to analyze the nature of WOM in the motion picture industry and the relationship between the WOM and the box office s...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2008
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| Online Access: | https://eprints.nottingham.ac.uk/22231/ |